Walking the Tightrope: Marketing During the Pandemic

In a recession, marketers must remember to stay flexible and adjust their strategies and tactics on the assumption of a long, difficult slump. But even during a recession, new products have an important place. Firms need to stay agile enough to respond quickly when...

Time to Abandon Brand and Sales Plans?

In light of Covid-19, many firms are resorting to a business application of Maslow’s hierarchy of needs —  to take care of their employees first. This means that setting up employees for remote production and keeping them paid and healthy are priorities beyond long...

How Will Restaurants Weather the Coronavirus? Suppliers?

A number of questions have bubbled to the surface over the past week as the events of the Coronavirus have unfolded. And by the time this is published, the questions will likely continue to mount.  The main concern is the longevity and vitality of independent...

The Impact of Coronavirus on the Foodservice Supply Chain

Over the past week, the Dow Jones has lost nearly $2 trillion in market capitalization due to fear of the Coronavirus. One of the chief concerns related to this virus is its departure from influenza, which will typically subside once winter has ended. However, refer...